![Critical, creative, experimental Critical, creative, experimental](https://pdl.iadt.ie/wp-content/uploads/sites/5/2021/11/PDL011-scaled.jpg)
Critical, creative, experimental
We employ a critical consciousness in all our work. We promote a diverse range of theories, principles, and methods underpinning design strategy, systems thinking, critical design, communication design and user experience design. Our methods are people-centred and eco-centred.